How to Get FirstCry Franchise [Cost, Profit, & Eligibility]

FirstCry Franchise

Are you thinking of a productive future from your business? Why not start the FirstCry franchise? In today’s article, discover what you would require to start the FirstCry franchisee business.

FirstCry is an outstanding brand in India. It sells baby products. Since FirstCry has plotted to open around 60 franchises in the coming 12 months, it is the utmost chance for you to establish in the FirstCry franchise.

About FirstCry

The famous Mahindra Group of Companies promotes FirstCry. The company began its progress in 2010 from India. However, they started offering franchising opportunities for 2011 onwards.

In fact, FirstCry is Asia’s greatest and largest retail online portal that sells Kids and Baby products. You look at all that your baby or toddler needs under the same roof. However, the executive office of FirstCry is at Pune from where the full procedure is set off.

The Reputation of FirstCry in The Industry

  • FirstCry started its operation in 2010 from Pune, Maharashtra.
  • After one year, 2011, FirstCry expands its business into delivering 500 products per day.
  • In 2012, for the first time, FirstCry opened a store which was 80,000sq.ft with automated tech support.
  • After another year, in 2013, FirstCry recorded their sales into making over 1 million customers happy. This year, to serve another explosion in sales, FirstCry delivers hospital gift boxes to moms. Till now, FirstCry has tie-ups with over 7800 hospitals.
  • In 2015, Amitabh Bachchan became the FirstCry ambassador.
  • In the year 2016, FirstCry launched a retail brand company named BabyOye. It also launched Carter in India with exclusive plannings in the same year.
  • In 2017, FirstCry launched India’s absolutely first parenting platform, which now has 32 million parents. They visit the FirstCry community, read articles, learn, share their child’s little habits in group discussions.
  • In 2018, FirstCry, Soft Bank-financed 400 million dollars to FirstCry.

This is the career graph of FirstCry up to 2018. The company sells over 5800 brand products to over 400 retail stores all over India. In fact, around 7.5 million users are registered in FirstCry mobile application and their website.

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Key Benefits of FirstCry Franchise

  • Complete support of company help for the interiors to meet FirstCry guidance.
  • The FirstCry franchise owners receive a significant margin profit on their products. Therefore, they can afford to shop deals for parents with good savings of their wallet.
  • To promise brand visibility, FirstCry sends company officials in the franchise for marketing help.
  • The company provides a complete guide if you want to set up the FirstCry franchise.
  • If you are interested in investing in a FirstCry franchise, the company will send their experts to help you find the best locations for the franchise outlets.

Demand of FirstCry

FirstCry is Asia’s largest online retailing store that sells baby and kids products. The chief purpose of the company is to provide quality products for your baby. From before birth to your child’s early teenage. Additionally, the FirstCry owns over 2 lakhs kids and baby items, which is over 2000+ Topmost International and Indian brands selling baby products.

Furthermore, the FirstCry has a loyalty service called the Shop n Earn loyalty cash program. It has increased its sale on the online portal. Also, parents can search for their favorite products for their kids via this portal. After choosing the product, they can avail the loyalty cash which is associated with the product and cash will automatically be transmitted to their account. Finally, parents can use this loyalty cash for the next orders.

#1. Product List of FirstCry

  • Diapers
  • Infant accessories
  • Infant gears like High Chair and Strollers
  • Baby food
  • Kids nursery furniture like slide, swing
  • Clothing and footwear
  • Stationery and school supplies
  • Toys

FirstCry provides all the essentials with excellent customer services. Besides that, they charge zero shipping and handling charges for delivering across the country.

Market Potential of FirstCry Franchise

Undoubtedly, it is seen that FirstCry has a successful reputation in the industry. It results from their hard work and sharp business strategy. Some strategies are as follows –

  • The product range of FirstCry widely extends from domestic and international brands. From diapers to kids’ furniture, FirstCry never makes the kid or the parents sad!
  • You can get FirstCry services both online or offline mode. However, to connect offline, find the FirstCry outlets in your city and visit them. Availing online and offline mode lets FirstCry set a stronghold for parents. They can choose the one they are comfortable to shop from.
  • The FirstCry gift box program is one of the successful marketing strategies.
  • In fact, to increase the business and customer reach, FirstCry has collaborated with reputed brands like Funskool, Disney, Huggies, Pampers, Chico, Lego, and more. The collaboration has increased the affordability of FirstCry products so that every parent can give their child the best.

How to Get the FirstCry Franchise?

How to get firstCry Franchise

You can start the FirstCry franchise by filling up the franchise form on their official website which is Once you visit their official website you have to fill up a form with necessary details like name, state, city, mobile number, email address, etc.

Additionally, you have to select the type of store type you want to start and capital availability.

#1. Eligibility Criteria

Starting a business needs some basic criteria. You need to have a management degree, a wonderful bank balance, and some previous experience in owning a business. Additionally, an individual must know how to start with a sound plan prone to success.

But, for a franchise business, you don’t need any of these. Here is a list of what exactly you would need to own the FirstCry franchise.

  • You must cope up with the regular market trends and work accordingly.
  • A total area of 1000 to 2000 sq.ft to set up the FirstCry franchise.
  • But it can be a rental property or own property.
  • The property must be at any prime location. Since the FirstCry franchise is commercial, public attention is very important.
  • Also, an individual owning the FirstCry franchise must have entrepreneurship skills.
  • Staff must attend the on-site staff training conducted by the FirstCry franchise.
  • Try to recruit employees who are curious, polite, and helpful towards parents with their needs.
  • The FirstCry franchisee owner should recruit a minimum of 6 to 8 employees for his/her outlet.
  • Lastly, the company gives a standard agreement dealership of 5 years.

#2. Investment Cost Required in FirstCry Franchise

However, to own the FirstCry franchise, an individual should have a 20 lakhs to 30 lakh budget.

Area Investment Royalty Franchise fee
Based on store location and size Around 20lac -30 lac -NA- Rs. 2,00,000

In case you are searching to open multiple FirstCry franchises, the investment would range differently.

Area Investment
Country-wise Rs. 10,000 – Rs. 50,000
Region-wise Rs. 10,000 – Rs. 50,000
State-wise Rs. 10,000 – Rs. 50,000
City wise Rs. 10,000 – Rs. 50,000

#3. Profit Potential

Since FirstCry has outrageous success in the industry, its profit rate for the FirstCry franchise will be a healthy sum. Additionally, here’s the table that shows the Monthly expense and Monthly income from a FirstCry franchise.

Monthly Expense:

Rent (monthly basis) Salary (4 employees) Other expenses Monthly expenses
Rs. 7,00,000 (Rs. 10,000*4) Rs. 40,000 Rs 7,50,000

Monthly Income:

Average customer Average amount Daily income Monthly income
80 1000 80,000 Rs. 24,00,000
  • Therefore, the gross profit for the FirstCry franchise is – Rs. 12,00,000
  • On a monthly basis, the total profit that a FirstCry owner is –Rs. 4,50,000
  • Finally, FirstCry franchise owners can relax and sit back up to 5 years after investing their money.

Contact Information

FirstCry shows extreme support towards their customers. Visit their official website at and contact them for any query. After that, select the problem you are facing and inform the company.

Besides that, their customer service email[email protected]


Supam Maheswari is the CEO and founder of FirstCry. In the last ten years, the company has created milestones towards success. At affordable prices, FirstCry provides the best quality products. For companies like FirstCry, customers can access the entire world market just by the swap of few webpages. But with the quality, FirstCry is the ultimate word for your baby.

Additionally, if you have the right plan, courage, skill, and patience, see through your barriers and invest for the FirstCry franchise. Similarly, you can run the outlet smoothly and organized under the guidance of the company officials.

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