Thinking to start Starbucks franchise in India? If yes then my friend I have a bad news for you. Starbucks doesn’t directly give franchise but do not worry, you can open a licensed Starbucks store in your location.
Coffee is one of those beverages that a person starts his or her day. It has become one of the most important things to get one’s life going smoothly. And, no name is as famed as Starbucks if you are speaking of coffee. As time passed, Starbucks coped up to get an enormous amount of fame among the people around the world.
In the present decade, it is the most popular coffee chain across the globe. Starbucks is present in 6 continents now. So, if you are turning your head towards going for an investment for a coffee company for running your business in India, not one company can be a better option than Starbucks. Here you will get to understand every bit of detail related to owning a Starbucks franchise in India.
Table of Contents
About Starbucks
Starbucks Corporation is an American company that was founded in 1971 in the famous city of Seattle, Washington. The ones to start this company were Jerry Baldwin, Zev Siegl, and Gordon Bowker who knew each other while they were studying at the University of San Francisco.
The name they derived for the name of their company from a character from the novel ‘Moby Dick’ named Starbuck. This coffeehouse chain is said to have become popular because of ‘second wave coffee’ which means artisanal coffee, particularly dark roasted coffee. In 1987, Howard Schultz bought the company from its former owners. Then, something big happened.
Schultz opened 46 Starbucks shops in the Midwest and Northwest by 1989. Look at it now. The company has spread around the globe making its place in 6 continents and 78 countries. It has more than 30000 outlets across the globe.
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Starbucks Business Model
Well, what you need to know here is Starbucks does not provide franchises as Howard Schultz chose to flow against the prototype of franchising. His intentions are very pure though.
He chose not to start a franchise business because he thought that the quality of the coffee the original Starbucks provides to the customers would fall. Also, his decision is not at all proving itself to be a loss. Because, with the help of superior customer service and ingenious marketing, Starbucks is growing by leaps and bounds in the coffee industry.
Schultz visualizes franchise owners as a wall that creates a gap between the customers and the company itself. He believes that it’s the interaction between customers and employees that is vital. He also targets on training the employees not only on how to make coffee but also to greet and interact with the customers so that each customer gets a homely experience.
Starbucks in India
Starbucks came to India in January 2012. It put its first steps in this country with a 50 – 50 joint venture with Tata Global Beverages. This finally resulted in the Tata Starbucks Private Limited which now owns and runs the Starbucks outlets in India.
The first Starbucks shop opened in Mumbai in 2012. From then till now Starbucks has opened about 140 sops in the popular cities of India. Indian Starbucks outlets sell other food items as well.
Foods that Starbucks Sell
You get various kinds of drinks here other than just coffee. You get coffee prepared in various forms and along with that, you get other drinks too.
- Featured Drinks
- Espresso
- Freshly Brewed Coffee
- Coffee Frappuccino
- Creme Frappuccino
- Other Beverages
- Cold Brew
- Teavana Tea
- Iced Shaken
Other foods like Tandoori Paneer Roll, Chicken Kathi Roll, Murg Tikka, Malai Chom Chom Tiramisu, Chocolate Rossomalai Mousse, Elaichi Mewa Croissant, and many more items are sold in Starbucks stores in India.
As Indians love fast food way too much, this is just a business strategy to increase the popularity of the brand Starbucks in the country. So, this is what it actually is when you are speaking of a Starbucks franchise in India.
How to Get Starbucks Franchise in India?
As you have already read in the previous section that Starbucks does not actually provide franchises. However, you can own a licensed store of the company in a specific location. In such a scenario you will not own the store directly.
The first thing you have to do in order to run a Starbucks store is to buy or rent a plot in an area that gets a lot of crowd presence. After you are done with that, you need to go to the official website of Starbucks to apply for a license by filling the application form.
You need to provide them with your personal data like identity proof, address proof, and so on. The company will go through all your information and will check whether you are suitable to do this job or not. Then, you will be called by the company for an interview.
You will be getting questions about the investment, capacity, location of your Starbucks store, and so forth from the staff members of Starbucks. On the assumption that they are convinced that you are capable enough to run the store, you will receive your license from the company.
Then, you can carry forward the rest of the things to build up the store. The company will provide you with all the necessary pieces of equipment along with proper training so that you can run the shop with triumph.
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Starbucks Franchise Cost in India
There is no clear information available about the cost of getting a Starbucks store in India. But, it is not quite less. However, investing a lot can definitely prove fruitful as it is known for letting the owners earn a huge profit with Starbucks.
Starbucks franchise is actually a rent-based outlet and the brand controls the model on the least guarantee. So, the investment cost differs from one location to another. It is also dependent on the size or area of the store and the number of people visiting the place.
Therefore, for the Starbucks franchise, you would be required to possess a retail space in a good location. Also, keep in mind that the place where you are opening your store is having a spacious area to park vehicles. One thing you need to remember; you should definitely have a good sum of money in your account before you commence with the business.
Profit is Guaranteed
You will not get a particular graph or statistics to reveal how profitable Starbucks is but the one running a Starbucks franchise in India is definitely bound to earn prominent returns.
All this is because of Starbucks’ established brand name, its top-quality coffee along with other products, top-notch customer service, and the amazing fan base. These features of the company are enough to make the investor sure about the fact that the business is a profitable one.
Contact Details of Starbucks
To know all the business details there are several ways to contact Starbucks
- You can send them an email at [email protected].
- You can also give them a call on 18602660010
- Find them in one of the most used social media platforms, Facebook: https://www.facebook.com/starbucksindia.
- Lastly, here is their official website (Starbucks India): http://www.starbucks.in/
Conclusion
If you are looking for starting up a business full of assured profit and also want to get involved in the coffee business, then what can be a better choice than Starbucks. The only thing you need is passion, a good business planning knowledge, and a good amount of money to invest.
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